This past Friday, Mayer Anadkat shared 5 Mobile Application Success Stories for CRM.com. Mr. Anadkat prefaces the article with this sub-head “A pretty app is nice, but the key is giving customers a reason to come back.” I couldn”t agree more. The most important part of developing a enterprise mobile app is taking the time to ensure it will provide real benefit so your customers will not only download it, but use it, among all of their other previously downloaded mobile business apps regularly.
To reinforce the important of mobile mobile business apps, Mr. Anadkat offered these statistics. “The United Nations recently announced that there are as many mobile phones as there are people in the world—6 billion to be exact. To support these billions of devices, there are more than 1.2 million mobile mobile business apps in existence, and those are just the ones in the Apple App Store and Google Play store.”
Mr. Anadkat reinforces his concern about the speed of some retail app development by making this statement. “Even companies that typically have security and risk concerns, like banks, are charging full steam ahead with mobile app development and innovation. In their haste, many companies are simply designing the latest “me too” app to have a place to send customers.”
That is why it is so valuable to use Snappii 2.0 to build your application. All of your development team can work together to build your App using Snappii”s Drag, Drop and Configuration modules in a visual WYSIWYG Editor. When you feel what you”ve built may be ready, your development team can use the Snappii LiveBuild Preview App to have Development, QA, Sales & Marketing, and IT Security staff sit together to do the usability testing together. All without paying exorbitant fees to hire outside app specific developers who have no understanding of your business and its customer”s needs.
Here are Mr. Anadkat”s five simple tips for anyone building a transformative enterprise mobile app.
5. Continue the conversation. Many interactions between customers and companies have become more fluid; they cross channels and no longer fit into clean little resolution codes or help tickets. These types of positive interactions create long-lasting impressions. In order to continue the fluid conversation, use the customer data you have at each touchpoint.
I”d like to close this post with Mr. Anadkat”s challenge to every company seeking to build an app or has one currently available that may desire to review their app after considering these 5 points. “Ultimately, the mobile business apps that succeed in the marketplace will provide a compelling utility, not just to download but to use repeatedly.”