With so many outlets to push your business out there, it’s difficult to discern which methods should be focused on.
Truth is, there’s plenty of ways improve your social media presence. Mobile apps, for example, can go a long way in giving your customers a medium to contact you. Being more engaged with your customers can promote a good brand image, and will also give you insight on areas you need to improve.
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That said, there’s other ways to improve your social media marketing. Here’s some of them:
Who reads blogs anymore, right?
Well, I guess you do.
Thing is, there’s plenty of ways blogs can help your business even if your audience isn’t reading your blog.
People are going to discover your business in one of a few ways:
- They could type your name into the browser. But, chances are, if they already know your name, then they’ve already made their decision. They’ll either come, or go, but either way it’s an audience you’ve already captured. On top of that, they’re going to find you using keywords you probably had to pay to get a good position on.
- They might have seen an ad you put up on the internet somewhere, maybe Google or Youtube. Ads are effective, but the problem lies in that ads are expensive – as soon as you’re out of money, the ads stop working.
- Word of mouth through blogging and social media
Word of mouth is the hardest to produce, but the most profitable in terms of what you’re getting in return for the amount of effort and money you put in. Blogs provides a means for people to find you. Sure, you might have plenty of information on your website about your business, and that will do something to create traffic. However, Google indexes pages that have not been updated further back in the line. How often are you going to go back and “update” the same pages?
Whenever you add a blog post to your site, it adds another indexed page. Every indexed page has an opportunity to come up on Google when someone types phrases or words that are representative of what’s in the blog. This allows you to sort-of manipulate blog SEO by typing words that aren’t associated too much with your business, allowing you to effectively cross-pollinate your audience with another audience.
It also gives you something to talk about on social media. Blog posts about interesting topics, regardless if it has to do with your business or not, will pick up steam on social media’s largely millennial population. That’s not to say you can write about anything – I’d recommend always doing something pertaining to your business – but it gives you a bit of creative freedom when trying to come up with content.
Encourage Customer Feedback
This one can be tricky because it isn’t contingent on you, it’s the people that support you.
One of the most powerful pages on your website is going to be the testimonial page. Testimonials reveal to people the true nature of your product, and if other people are actually reaping benefits from it.
The problem lies in getting people to believe your testimonials. It’s obvious that a company will always put the people that talk big on their front page, and the lesser known ones will get pushed to the back.
This is where social media comes in. Because the content on social media isn’t not indicative of anyone in the actual company, people can take a more warm-hearted approach to the claims they see people making. With Facebook giving way to things like “Facebook Reviews, and LinkedIn’s similar platform of “LinkedIn Recommendations”, this has been a tried and practiced method of producing traction within your respective community.
Getting people to review your products can be difficult. The most obvious way to illicit this behavior amongst your consumers is to ask, but only if your product is ready for it. A simple email asking them their opinion on the product can kick-start the desire to write a review. However, if your product is less than stellar, it may not be a review you want.
Incentives can go a long way, but producing a product that listens to customer’s qualms and complaints will go even further. Let the product speak for itself – then all you have to do is ask.
This ties back into social media. Think about the way people use social media like Facebook. They scroll through endless conversations, advertisements and pictures. The only time they stop is when they see something interesting – maybe a friend finally graduated college and there’s a picture of them surrounded by people all throwing up their hat, invoking emotions within yourself to stop and stare for a while.
You need to do the same thing with your products. Pictures can speak volumes about your product in seconds, and social media gives you an outlet for millions to see it. The important thing is to stay relevant. And how do you do that?
Know your audience
By knowing your audience, you’re able to build around their desires – which consequently is the same direction you should be taking your products (at least most of the time).
John Lee Dumas has talked about identifying your “business avatar”. That is, someone that is the ideal customer for your business. Dumas even goes so far as to name this person, developing a schedule for them and the hobbies they like doing. The better developed your “avatar”, the more you’ll understand your customer.
Something Snappii started doing recently is sending out surveys after we interact with our customers. This only works when you have an established base, but it provides an excellent example of what your audience thinks about when they think of your brand. You can ask really specific questions, like “Do you read our blogs?” to more general ones like “How did you discover us?” Either way, feedback is important and only lends to my first point of knowing your ideal customer.
Hey, do you know an awesome way to capture feedback?
Build an app
Mobile apps can enable otherwise silent users to have a voice. By adding widgets like forums and FAQ’s, customers can interact with each other as well as provide direct feedback to you about ways you can improve your product. You can even create a form with survey questions and embed it into the mobile app to force users to complete the survey, but I don’t recommend this. The point is to get purely organic reviews – these will seem the most real and consequently will be the most effective at convincing new customers.
Snappii makes this easy by integrating widgets for every way a customer can contact you. Using our express app builder you can add:
- Frequently Asked Questions
- Chat services
- The list goes on!
Snappii’s Express App Builder is a DIY platform that allows anyone with zero-coding experience to try their hand at creating an app. Try Snappii out today for FREE and see how easy it is to boost your social marketing presence with a mobile app designed for your business.