The Collective App Economy

The Collective App Economy

The Collective App EconomyAccording to Forrester, over $600 billion is spent on enterprise software each year. Speaking ahead of the Gartner Application Architecture, Development and Integration Summit in Sydney on 20-21st of July, Gartner’s principal research analyst Adrian Leow said, “Organizations increasingly find it difficult to be proactive against competitive pressures, which is resulting in their mobile apps becoming tactical rather than strategic. Mobile strategists must use tools and techniques that match the increase in mobile app needs within their organizations.”

The Reality of Enterprise App Delivery

Kristoffer Lundegren, a chief executive at Starcounter, writs: “Nowadays, modern enterprises have on average 2 options of app delivery: to buy big, unfocused packages that excel in nothing or buy small, focused “best of breed” apps and risk an integration nightmare”.

The first type of products contains thousands of different tools and features, “but these products are cumbersome when they are overloaded, often perceived as hostile by the user, and are often difficult to learn”. In the meantime, a significant number of business executives prefer the “best of breed” apps which offer private space where you can easily compose your own suite of software tools to accomplish a task”. Lundegren also adds “However, they cannot tick as many boxes as can big vendors, so such executives are forced to shun complex, expensive, lengthy and risky integration projects”.

Collectiveness in the New Generation of Mobile Solutions

When multiple small apps band together, they can upend the status quo, resulting in the so-called “collective app economy”. The main solution is that such a mix helps to avoid the deficiency of functionality and the need for complex and expensive integration projects. Lundegren gives an example: “an email marketing-program cannot replace major a CRM-solution, but in conjunction with customer service, loyalty and social marketing apps, we are suddenly looking at a sophisticated solution that can hold its own against larger players”.

Today, you have a great opportunity to take advantage of the collective app economy thanks to Snappii, a unique codeless mobile app development company. Snappii offers collections of apps by industries. In addition to ready-made apps, you can order custom app development based on the features you need, be they for inspections, quality control, fleet management, warehouse management, etc. With Snappii, you get more faster and more affordably. Your employees will be satisfied with its simplicity, clarity and speed, and you will save thousands of dollars without sacrificing quality.

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