More and more people nowadays use devices for searching the nearby restaurant or buy products. According to the Google report, the half of customers who search locations on a smartphone visit a store within a day.
But can your business take advantage of the local-search trend? Search engine optimization is a key when it comes to online visibility.
“Local searchers are often looking for products and services that they need relatively quickly compared to nonlocal searchers,” said Russell Wallace, CEO of small business online marketing company. “This means that your business must have not just a general online presence, but priority positioning in the local sphere.”
If your business is optimized for the local searches technology, it`s important to have your website properly formatted for mobile devices, said Wallace.
One of the recent Google’s report showed that one in three consumers would make their purchases in-store instead of online if they knew they were close to the store, could get the product faster or could buy it for a better price.
“Consumers still recognize advantages to shopping in-store as opposed to online,” Wallace said. “In order for potential customers to know that you even offer such values, however, they first have to know your business is an option by seeing its information in their search results. That’s where SEO comes in and makes sure that consumers know that your local business provides benefits that matter to them.”
“Online local searching undeniably plays a big role in assisting the consumer’s decision-making process, leading them to buy products and choose one business over another,” Wallace said. “It’s not only smart to lead the pack when it comes to SEO for local searches; it’s a modern-day requirement for business growth.”
Anyway it is a good thing for increasing business because many customers use local search not only before but also after the purchase.