The success of any company is substantially dependent on brand awareness. Apple does not just sell phones and computers, it sells innovation. People associate this brand with specific features: a unique design, high quality, speed of work, etc. If you can get people to believe in who you are from the onset of your enterprise, this will significantly contribute to its future success.
Measuring the level of awareness of your brand is an important process in any business. There are many tools that marketers employ for doing so, but many are still unaware that mobile applications can be great tools for this.
First, let’s explain what brand awareness is. According to Wikipedia, “brand awareness is the extent to which a brand is recognized by potential customers and is correctly associated with a particular product.” Your specific brand awareness goals and how they are measured depend on the priorities of the company.
Brand awareness measurement with a mobile app
As a rule, the app represents your brand, helps customers be closer to it, stay informed of new services and promotions, and be more involved in the life of the company. This makes apps an ideal channel to assess the perception of your brand among the target audience. A number of downloads and views of the app is a good indicator of how popular your app, and, hence, your brand, is in app stores. Most importantly, when creating an application, you should take into account that people could easily tell which brand your app is a part of. Therefore, you should pay special attention to its design.
The keywords your app is ranking for in app stores must closely align with your brand values. Analyze what terms people use to find your app. This will help increase your brand awareness.
Regularly review the ratings and feedback your app gets as they can shed more light on how the purpose of your app and the brand idea are perceived by its users.
Your app should not simply accumulate a lot of users because users must match your target market. Learn the characteristics and statistics of users, and it will push you to the right actions to attract the target audience.
Summing up, applications make your brand visible and accessible to customers at any time, thereby significantly increasing brand awareness. This closeness between businesses and clients builds a strong relationship and eventually leads to loyalty, boosting demand and bringing success.