Back in July, I shared how a new wave of mobile retail mobile business apps allows customers to use their smartphones and tablets to receive in-store promotions, marketing and purchasing services. In just the past few months, how retailers are using mobile business apps is changing dramatically.
Last June, Sig Ueland wrote an article for practicalecommerce.com on 15 Mobile Retail Apps that Enhance Customer Experiences. In the story. He shared what benefits he found at 4 different retailers. He also takes a great look at how APPS will make a difference in catalog and coupon marketing. I encourage you to read all of Sig”s observations.
- Apple Store. The Apple Store app helps you get the most from your visits to the Apple Store. It does this by allowing you to make reservations for Genius Bar one-to-one assistance and sign-up for workshops and events. When in an Apple retail store, you can request help, check in for reservations, receive meet-up alerts, and get free iPad and iPod engraving and signature gift-wrapping for select Apple products.
- Redbox.This app enhances your experience with the Redbox DVD kiosks. The most intriguing way it does this is by allowing you to reserve a movie from your phone, so the DVD is waiting for you when you get to the kiosk.
- Starbucks Card Mobile. With Starbucks Card Mobile, you can display your Starbucks Card barcode and make purchases at Starbucks. View your transaction history, track your reward points, and locate a mobile payment Starbucks near you. In addition, Starbucks also has another app,myStarbucks, that has a drink builder, coffee and food menu, store locator, QR code scanner, and gives you access to Starbucks Digital Network for free music and news content on the web.
- Target. Target’s app helps you find the right products, making your shopping trip quick and easy. The best way it does this is with a My Lists feature. Make a list before you shop. Manage your lists and registries or find a friend’s. Search your store to get item availability and aisle location. Features also or add product to a list, and coupons for weekly and daily deals.
- Price comparison is usually the main reason for using mobile in stores
- Looking for reviews is another common reason, which retailers should embrace as it is a sure sign of purchase intent.