Today avid shoppers do not need shopping malls, lines, credit cards, bags and shopping carts as the mere possession of a mobile device with a shopping application allows them to make any purchase without leaving their homes.
In fact, users now spend more time using the convenient mobile shopping apps rather than equivalent desktop websites. The busiest shopping days of the year, such as days around Thanksgiving and Christmas, when mobile devices produce about 1/3 of all online US retail traffic, prove this.
Given this tendency, retailers can’t afford not to respond accordingly and instead should start offering their own mobile applications. And the following tips can help them create successful mobile applications with appealing UI.
Show benefits of going mobile
There is no guarantee that customers will download and use the app just because it exists. The application must carry something new to users and demonstrate its distinct advantages.
Deploy the app everywhere
If you already have an idea about what your application will look like, the next step is to identify target customers, and, depending on this, to consider which platforms will support your application and which devices and operating system your target customers are most likely to use. After all, the most profitable option is to build your application so that it would run on any platform.
Speed up their shopping experience
Mobile shoppers aren’t interested in wasting their time watching apps struggle to finalize a purchase. This means that retailers need to build mobile shopping apps that will provide customers with immediate shopping options.
In connection with the emergence of a large number of commercial applications, at a certain point they start to look identical. So retailers must find a way to stand out to remain competitive and interesting to consumers.